The Smart Book for Beauty Professionals
Wake up fully bookd.
An assistant that answers in your studio's voice, checks the real book, and fills the chair while you sleep. You do the beautiful work. Bookd runs the desk.
No contracts. No commissions. Cancel anytime.
9:14 PMAnswered while you slept
Today 9:14 PM
Delivered
Your own business text line, answered by the assistant you gave a voice. It checks the real book before it promises anything.
24/7
Your booking page and your text line, answered in your voice
2 taps
For a regular to rebook her usual, at today's price
$0
Commissions and client fees. Ever. Your book stays yours
1 afternoon
To move your whole book over, even from a screenshot
Handled for you, every day
Hair·Nails·Lashes·Brows·Esthetics·Makeup
Built For Your Craft
It already knows what you do.
Other booking tools hold a name, a time and a price. Bookd starts from the work itself.
The menu does the explaining
A gloss with color books as 30 minutes, priced to match. Pair what can't share a chair and the menu politely declines, in your words, never an error.
Everything you keep in your head
The formula, the shade, what she said about it last time. Saved to her file every visit.
What the visit actually cost you
Weigh a pump once. Every visit then knows what left your shelf and what your hour truly earned.
The questions you would have asked
Box dye for hair, lifting for nails. Three questions, never more, then a real recommendation off your menu.
See It Work
Not screenshots. The real thing, moving.
Suite Six · On your booking page
Let's find your look
An assistant that sounds like your studio
Warm, on-brand, fully yours. Clients feel taken care of from the first message.
Suite Six
Book with Alex
Color Services
Add-ons
The booking page your clients see
Your menu, your rules. Services that don't mix gray out on their own, and returning clients rebook their usual, or add a friend, in a couple of taps.
Jane Morrison · Full Foil, last visit May 22
Formula · 30g 7N + 15g 8V · 20 vol · toned with 9V gloss. Prefers cool, hates brass, allergic to lavender products.
The client book: formulas, history, and notes that used to live on index cards.
The only book that knows what your color costs.
Snap the supply receipt
Bookd reads every product and price straight onto your shelf. Wella 7N, $8.40. No spreadsheet, no data entry.
It learns what one pump costs
Weigh a single pump once. Now every gram of color and pump of product is tracked, down to the percent left in the bottle.
Smart Price builds it into the visit
A foil that used $4.20 in color gets priced for it, logged to the client, and pulled from your shelf. You never eat product cost again.
Behind The Booking Page
The side your clients never see.
A week that filled itself, a morning that tells you what it needs, and a shelf that knows what it costs. This is what you open at 8am.
Ava R.
Root Touch-Up
Nia P.
Full Foil
Dana K.
Kim L.
Balayage
Rosa M.
Lash Fill
Tess W.
Gloss + Cut
Lunch
Jess H.
Full Foil
Mari C.
Balayage
Ivy T.
Priya S.
Color Correction
Jane Morrison
Full Foil
Sam D.
Lena B.
Partial Foil
Ruth A.
Coco V.
Extensions
Nina F.
Bri O.
Full Foil
Elle J.
Bridal Trial
Tara Q.
Balayage
Mia Z.
Cut + Gloss
Zoe K.
Lash Fill
A week that booked itself
Color, cuts, lashes and blocked time, each in its own service color, with the processing rules already applied. Drag one and the client is asked, not surprised.
Good morning, Hailee
Six in the chair. Two new faces.
Your morning, already sorted
Who is next, what they booked, and the one thing that needs you. Not a wall of rows to read.
Today at the chair: $4.20 of color pulled from this shelf, priced into Jane's foil before she paid.
A shelf that counts itself
Scan the supply receipt once. Every use comes off the bottle, and the reorder warning arrives before you run out mid-foil.
Why Artists Switch
The moments that end a booking app.
Every one of these happens every single week. Here is what they look like on Bookd, next to what they look like on the app you have now.
A new client finds you at 11pm
She's greeted in your studio's voice, asked the three questions you would ask, and lands on the right service with a deposit down before she can change her mind.
She meets a silent form, or a menu she doesn't understand. Most keep scrolling to the next stylist.
“Do you have anything Friday?”
Your line answers, checks the real book, offers Thursday's 2:30 instead, and confirms it. You find out at breakfast.
It sits in your texts while you're elbow-deep in a color. By the time you reply, she found someone faster.
A Tuesday cancellation
The open slot is offered to your waitlist the moment it appears. You hear about the cancellation after the chair is full again.
You post a story, text a few regulars, and eat the gap between clients.
A gloss booked with color
Thirty minutes instead of two hours, priced to match, explained to the client in plain words. Never an error message.
The calendar doesn't know a gloss from a balayage. You untangle it by phone.
The color on today's foil
Weighed once, costed per gram, priced into the visit, and pulled off your shelf automatically.
It quietly comes out of your margin. Every foil, every day, invisibly.
The day you ever want to leave
Your whole client book exports in one tap, formulas included. It was always yours.
Your clients live in their app, one “export request” away, being marketed to the whole time.
How It Works
01
Set up your studio
Your services, prices, hours, deposits, and cancellation policy, live in an afternoon. Every bit of it stays editable by you, whenever.
02
Clients book themselves
New clients are walked through it by your assistant, in your studio's voice; returning clients rebook their usual in two taps. Deposits are collected up front if you want them.
03
The book runs itself
Confirmations, reminders, waitlist offers, and client histories are handled. You just show up and do the work you love.
Built For The Whole Beauty Industry
Everything the front desk did, without the front desk.
Bring Clients In
An assistant that answers in your voice
New clients are welcomed like you typed every word: your tone, your questions, your menu. It takes their inspo photos, catches the box-dye confession, and lands them on the right service before you ever pick up your phone. Write that voice once and it answers everywhere you put it.
Your brand, everywhere
Ten themes, eight accents, nine hand-drawn hero pieces, or a one-tap preset that sets the whole look at once. Your booking page and every email that leaves it carry your logo and your colors, because they came from your studio.
Built for the whole beauty industry
Hair, nails, lashes, brows, esthetics, makeup. Start from a menu made for your craft, with booking rules that already know what can and can't share an appointment.
Snap a photo of your menu
Already have a price list on paper or in your notes? Photograph it and Bookd reads it straight into your services, ready to fine-tune in minutes instead of typing every line by hand.
Get Them Booked
Guest bookings
A friend or a daughter books right alongside them, back to back, in the same visit. One link, one trip, done.
Book the same thing
Returning clients see their exact last visit and rebook it in two taps, at today's price. No re-explaining what they want.
Your regulars, booked out
Set a standing appointment once, every six weeks or every other Tuesday, and it holds their chair on repeat. Your loyal clients never fall through the cracks.
A waitlist that fills gaps
The moment someone cancels, the open spot is offered straight to your waitlist. No calling down a list, no group text. You hear about the cancellation after the chair is already full again.
Cancel or reschedule, without the phone tag
Every confirmation carries a manage link, so clients move their own appointments in a couple of taps. Your slot stays protected until you approve the change. The phone tag simply ends.
Get Paid
Card payments, built in
Charge the card at the chair from your phone, tips included. No terminal to rent, no second app to juggle. The money lands in your bank and the visit logs itself.
Deposits, your way
Flat or a percentage, only on the services you choose. Cancel in time and it refunds itself. Late cancels and no-shows leave the deposit with you, no awkward conversation required.
No-show protection
Repeat no-shows are flagged right on the booking request, before you approve. Their deposit stays with you either way. The clients who cost you money stop costing you money.
Gift cards
Sell one, redeem one, watch the balance, all at checkout. No separate gift card app to reconcile at the end of the month.
Run The Books
A client book with a memory
Formulas, notes, inspo photos and every past visit, waiting for you before your client sits down. Nothing scribbled on index cards, nothing lost in your camera roll.
Bookd Line, your studio's own number
A dedicated text line that belongs to your business, not your personal cell. Confirmations, reminders and two-way texting handled from your dashboard, and your evenings back where they belong.
The Prep Board
A two-week look-ahead that tallies what's coming up and lines up every color formula next to the appointment, so you already know what to pull before the day starts.
Your data leaves with you
Export your whole client book, formulas included, whenever you want. It's your book. It stays yours, even if you ever leave.
Moving in without the busywork
Send a screenshot of your old calendar, or an export from Square, Vagaro or Booksy, review the match, done. Most studios are fully moved in over one cup of coffee.
Launch Pricing
Less than a blowout. Runs the whole studio.
Studio
Your book, but smart.
or $290/year (two months free)
After the Founding 50: $34/mo or $340/yr
- Your branded booking page: your logo, ten curated looks, a menu built for your craft
- An assistant that greets new clients on your booking page in your studio's voice, takes their inspo photos, and lands them on the right service before they ever walk in
- Add Bookd Line to give your studio its own text number: reminders, confirmations and two-way texting, all from your dashboard
- Card payments at the chair, tips included. Payouts straight to your bank, no terminal to rent
- Card deposits, no-show flags & a waitlist that resells cancellations the moment they open up
- A client book that remembers every formula, note & visit. Clients reschedule themselves, and your slot stays protected until you approve
- Bring your whole book over from Square, Vagaro, Booksy & more. Send a screenshot, review the import, done
- Gift cards sold and redeemed right at checkout, a full export of your client book and formulas anytime, and a Prep Board that lines up what's coming up all week
Concierge
Your studio, with staff.
or $690/year (two months free)
After the Founding 50: $79/mo or $790/yr
Everything in Studio, plus:
- Bookd Line is included: your own business number, 500 text segments, confirmations, reminders and two-way texting
- The same assistant answers your Bookd Line around the clock: same voice, word for word, but here it knows who's texting, checks your real calendar and books them in while you sleep
- Every reply it sends is marked in your inbox, and the moment a client should have a person it stops and hands you the thread
- A financial hub that acts like your bookkeeper: AI receipt scanning, product inventory, per-gram costing, Smart Price that prices and logs every visit automatically, and true-profit dashboards
- Tax estimates, set-aside reminders before every quarterly deadline, and deductible tracking with receipts, done for you
- Priority support & first look at every new feature
Founding rates. The first 50 studios keep these prices while continuously subscribed. Every direct trial is 14 days with a card.
Bookd Line. Your studio's own number.
Clients text the studio, not your personal cell. Reminders and confirmations go out on their own, and you answer from your dashboard. The line is included with Concierge and available on Studio for $12 a month. On Concierge, your assistant answers it too, around the clock.
Your data leaves with you
Export your whole client book, formulas included, any time you want.
Your page never goes dark
Cancel and your booking page, calendar, and clients keep working. Only the extras turn off.
Your money is protected
Verified email and phone before payouts connect, with passkey and two-factor sign-in built in. Bookd never holds your funds.
Switching is the easy part.
Bring your clients, formulas, and upcoming appointments over from Square, Vagaro, Booksy, or a spreadsheet, even a screenshot of your old calendar. Most artists are fully moved in an afternoon, and your clients notice exactly one thing: a prettier booking page.
Bookd takes $0 in commissions and charges your clients nothing. Your book is yours from day one, and it stays yours.
Currently Live
Studio No. 3
Hair by Hailee Almond in Amherst VA, one of the first artists on Bookd.
Consider it bookd.
Set up in an afternoon. Editable forever. Yours from day one.
Claim Your Booking Page